It is our responsibility as a leading business in the tourism field of Iceland.

We want to set an example when it comes to creating a sustainable tourism in Iceland and by doing so, support the increasing welfare of our community, employees, customers, and environment through our daily operations. We have therefore devoted ourselves to fulfill very strict requirements and to get recognized for their contributions to responsible tourism by getting confirmation from third-party certifications.

Nordic Swan

Hotel Reykjavík Grand has been certified by the Nordic Swan since 2012. It is the first one of our hotels that has conformed to the Nordic Eco-labeling criteria for hotels and is, according to our knowledge, the only hotel in Reykjavík to do so. We take great pride in the work we have been doing at the Grand Hotel Reykjavik which is currently the only hotel in our hotel chain do have been awarded any environmental certificates. The hotel will come to lay the lines for the rest of our operation for the coming years.

FEE's Green Key

Íslandshótel has committed to certifying all its hotels with FEE’s Green Key, including annual renewals. On January 19, 2022, Íslandshótel hf. signed a partnership contract with Vottunarstofan Tún ehf. to pursue FEE’s Green Key certification for all hotel properties within the chain, and with Klappir Grænar Lausnir hf. to track sustainability data. Thirteen of our hotels have been certified by FEE's Green Key since 2023, with the remaining four aiming for certification before May 2024.