Everything to Know About Skólavörðustígur: Reykjavik’s Rainbow Street

Situated in the heart of Reykjavík, Rainbow Street is a vibrant symbol of inclusion and creativity that draws visitors from all over the world. But Skólavörðustígur, as it is officially known, is more than just a picturesque stroll. It is a celebration of love, equality, and the rich artistic spirit of Iceland. Whether you're an admirer of street art, a supporter of LGBTQ+ rights, or simply a traveller seeking unforgettable sights, Reykjavík's Rainbow Street promises a journey full of meaning.

 

Skólavörðustígur: A Brief History 

Skólavörðustígur first came to life at Reykjavík’s inaugural Pride festival in 1999, when the street stretching from the captivating Hallgrímskirkja Church to the liveliest shopping street, Laugavegur, was painted in the vibrant colours of the rainbow. 

What began as a temporary installation quickly gained global attention and became a beloved permanent feature. Today, charming cafes and souvenir shops are dotted along the sides of this photogenic rainbow road.

Skólavörðustígur has helped to cement the city's status as a symbol of inclusion and community spirit. Every year, the street comes alive with even more colour and celebration during Reykjavík Pride, now one of the biggest festivals in Reykjavík. The parade, which hosts over 100,000 people annually, marches down Skólavörðustígur, Lækjargata, Fríkirkjuvegur, and Sóleyjargata before finishing at Hljómskálagarður, where the closing ceremony takes place. In 2025, the parade is scheduled for August 5th to 10th.

 

Local Culture of Reykjavík’s Rainbow Street 

Local art is an integral part of Icelandic culture, and the rainbow road at the intersection of Bergstaðastræti is one of Reykjavík’s most iconic examples. The buildings in the surrounding area reflect colourful hues with bright facades. You also get a stunning view of Hallgrímskirkja Church from the top of Rainbow Street.

Some of the biggest events in Iceland, including festivals, are held in downtown Reykjavík where Skólavörðustígur is located. These include the Reykjavík International Film Festival, Reykjavík Literature Festival, Sonar Music Festival, and Reykjavík Fashion Festival just to name a few. Skólavörðustígur also hosts regular public exhibitions of local and international artwork.

How to Get to Rainbow Street 

Skólavörðustígur’s city location makes it simple to find and easily accessible. If you are staying in Reykjavík, this rainbow road is a short walk away - simply head to Hallgrimskirkja Church to find the start of the street. If you are driving into the capital to visit the attraction, you’ll need to park in a nearby parking area, such as Bergstadir Parking Garage and walk. Skólavörðustígur is a pedestrian-only road.

 

What to Do at Skólavörðustígur

Rainbow Street’s bustling atmosphere makes it a perfect spot for food, drinks, shopping, and accommodations while exploring the beauty of Iceland's capital. The bustling area is renowned for its artisan boutiques and souvenir shops, drawing visitors and locals alike.

Shopping 

Reykjavík’s Rainbow Street isn’t one to miss if you want to check out some of the best shops in town. From retail stores to keepsake shops, there’s no shortage of quirky and interesting places to get some shopping done, or even just look around. The Viking, for instance, boasts a stunning collection of mugs and magnets, as well as classic literature titles. Among record stores, Smekkleysa is a local favourite, featuring both Icelandic and international artists. 

Restaurants 

Once you’re hungry from all that exploring, there are many fantastic eateries where you can sample some must-try Icelandic delicacies. Don’t be overwhelmed by the abundance of dining options (including vegan and vegetarian ones), it all comes down to what you’re craving, as the restaurants here offer some of the best in their chosen cuisine. Sjávargrillið is the go-to spot for traditional Icelandic dishes made of lamb and seafood. In contrast, Sushi Social is an ideal place for adventurous foodies seeking fusion dishes, in this case, Japanese and Icelandic.

Attractions

Aside from its shopping outlets, Skólavörðustígur is also home to some stunning attractions, most notably, the famous Lutheran church, Hallgrimskirkja. The vibrant tales of Icelandic folklore and the island’s varied landscapes have had a significant influence on its architecture. Rainbow Street is also a stone’s throw from Reykjavík’s Old Harbour should you wish to embark on a whale-watching expedition. 

Events Near Rainbow Street

There is also a lively calendar of events taking place on and around Reykjavík’s Rainbow Street. This is a great way to celebrate the culture of Iceland and can be a real cherry on top of your trip. These include:

• Reykjavík Pride (August every year): One of the largest festivals in Iceland that celebrates the rights of the LGBTQ+ community.

• Culture Night (August every year): Culture Night takes over cities all over Europe at different times of the year, with small art and history installations all over Reykjavík.

• Reykjavík Winter Lights Festival (February every year): Skólavörðustígur is often included in the annual Winter Lights Festival, where the whole city is lit up artfully.

Iceland’s rainbow road, which originated with Reykjavík Pride, is a symbol of Iceland’s unwavering commitment to gender equality. In addition to supporting diversity and equality, Skólavörðustígur is also famous for its iconic shops and is home to some of the biggest events and festivals in Iceland.

Next time you’re in Reykjavík, be sure to explore this rainbow-hued street steeped in history and culture.